TP Vision has confirmed that Philips TV will become the first major TV brand to include Mimi Sound Personalization on its TV sets. The announcement coincides with World Hearing Day and will allow consumers purchasing Philips TV’s to personalise their set’s sound performance specifically to their hearing profile.

TP Vision is the license partner responsible for the design, development, manufacturing and marketing of Philips-branded TV sets (Europe, Russia, Middle East, South America, India and selected countries in Asia-Pacific ) and Philips-branded audio products (Globally).

The company has confirmed that the majority of sets from the Philips 2021 European Android TV range* will offer Mimi Sound Personalization technology to guarantee customers always enjoy their optimum sound quality.

Mimi Sound Personalization allows users to personalize their TV audio to their unique hearing profile by taking a short hearing test – on an iOS or Android handset or tablet – to create a Hearing ID profile which can then be easily synced to the television via QR code. The result is a personalised and optimized sound performance that creates a more enjoyable television experience.

Mimi is based on three patented core technologies – with over 75 patent applications – that allow Mimi’s unique technology and processing algorithm to profile more than 100 parameters in order to accurately assess, customize and optimize the delivered audio to an individual’s hearing ability.

The users hearing ability is primarily assessed in two area: the lowest intensity sound that they can detect and their ability to process ‘masked’ sounds i.e. the quietest sound they can perceive in the presence of masking sounds such as noise.

Mimi Sound Processing will be available on the majority of the 2021 Philips Android TV series* with sets due to be introduced to the market from early May 2021 onwards. The inclusion of the Mimi functionality on a large number of products throughout the Philips TV range – from the mid-market Philips Performance Series to the higher-end OLED ranges – will ensure that Mimi technology is accessible to a wide base of consumers and at a range of different budgets.

Commenting on the addition of Mimi to Philips TVs, Martijn Smelt TP Vision’s CMO Europe said: ‘We have always considered the users overall experience to be an essential part of any Philips TV’s offering and just as important as outright picture and sound quality. The inclusion of the Mimi functionality is proof that TV viewing can be further improved and personalized to make it a more immersive and enjoyable experience’.

*Mimi Sound Processing will be available on all models in the following 2021 Philips TV series: 85×6/ 9006/ 9206/ 9506/ OLED706/ OLED8x6