TP Vision, licensee of the Philips brand for TV & Sound, has announced that for the next three years it will partner with ‘Beeld en Geluid’ (Sound and Vision) the Dutch institute for Media Culture. As a first step in this new partnership, TP Vision will help shape the Beeld en Geluid exhibition at the Mediamuseum by providing ultra-modern LED screens. The agreement was signed today during the Dutch Media Week.

TP Vision is the company behind well-known consumer brands Philips TV and Philips Sound. Since 2012 the company has been responsible for all Philips TVs and Philips sound products, such as headphones and soundbar – including all design, production, marketing, sales and distribution.

The Beeld en Geluid institure exhibition has a rich collection of radio and television sets throughout the years. The collaboration with TP Vision enables the institute to show not only the past but also the innovative future in audiovisual equipment – and thus its influence on media culture in the Netherlands.

Commenting on the new partnership, Martijn Smelt, Chief Marketing Officer TP Vision said: “From the earliest arrival of the television through to today, Philips has always been an integral part of the past, present and future of the media experience in the Netherlands. In 1951, 500 households had a Philips TV at home. Today there are 13.3 million TVs in the Netherlands, an average of two televisions per household. It is great that, together with Sound and Vision, we can tell our story from the past and present through to the innovations of the future, all within the developments of the media landscape and media education in the Netherlands.”

Eppo van Nispen tot Sevenaer, director of Beeld en Geluid, adds: “We are proud and honored that we not only have the very first Philips television in our archives – the ‘Doghouse’ from 1949 – but that in the coming years we will also be able to show our museum audience the latest innovations from a high-tech company such as TP Vision. Together as partners we tell the story of how developments in technology have guided our media use and our media experience.”