DAZN, one of Europe’s major sports subscription broadcasters and global sports streaming platform, and TP Vision, licensee of the Philips brand for TV & Sound, have kicked off a new partnership that will see the parties initiate joint activities in 2022 and 2023 in Germany, Italy and Spain, that are designed to deliver a truly immersive sport streaming experience by combining the content of DAZN with Philips TV and Sound products featuring Ambilight.

The partnership coincides with Philips TV’s debut of a further enhanced version of the unique ambient lighting technology with Ambilight Next Generation. It provides a more sophisticated and accurate version of the ambient lighting technology that projects coloured light on to the wall behind the set and is designed to more precisely match the on-screen images. Fast paced content, such as sports, hugely benefit from this new technology. Bringing viewers closer than ever before to all the action on the screen.

DAZN delivers fans the best live football action. Only on DAZN can fans get the Bundesliga and UEFA Champions League, UEFA Women’s Champions League as well as LaLiga, Serie A, Ligue 1 and other top international leagues and competitions, all in one place. In addition, DAZN offers the largest selection of sports outside of football, including NFL, NBA, UFC, darts, MotoGP, handball, and more – more than 100 live events per week and over 8,000 live sports broadcasts per year, all via DAZN’s best in class app.

“By 2022 we had reached over 10 million households with Ambilight TV. In the coming years we will continue to extend the reach of Ambilight by improving the technology further and connecting to the different use cases of Ambilight at home. Whether it is watching movies, enjoying the best sports matches, listening to music or playing games on your Philips TV, Ambilight changes everything. We will continue to work closely together with our content partners, like DAZN, to bring the most immersive entertainment experience via picture quality, sound quality and ambient lighting. In the ‘winter of sports’ we will jointly make couches feel like stadiums” says Martijn Smelt, CMO of TP Vision Europe.

“For us at DAZN it is crucial that fans can enjoy our content in high picture and sound quality. Philips TV and Sound products elevate the way sport is consumed watched. Watching with Ambilight creates an immersive sport streaming experience and a living room atmosphere as if you were in the stadium. We are looking forward to working together to bring top quality sports to fans with the best possible viewing experience” says Pete Oliver, DAZN CMO.

This partnership will be kicked off with a bundle promotion and campaign “Erlebe Sport mit Ambilight TV” in Germany. The promotion enables new Philips Ambilight TV owners to get DAZN subscription in bundle with their recent purchase. Consumers that bought an Ambilight TV from the 2021/2022 range in the period from September 2022 until the end of this year, at one of the key retailers throughout Germany, can also claim a 2 months DAZN gift voucher by registering their new Ambilight TV. More information about the bundle and participating products can be found here. Other activities in European region will be rolled out at a later stage this year and in 2023.