• Titan OS S.L. is a European company that has developed an independent operating system to give manufacturers the option of offering a more customized Smart TV platform – including offering both the major global streaming options plus a wider choice of local content.
• The new Titan operating system – Titan OS – will be first launched through a global strategic partnership with TP Vision and will initially feature on two Philips branded 2024 models – the PML9009 and the PUS8909.
• Titan OS S.L. has also entered into a strategic partnership with Currys, the leading technology retail in UK & Nordics. As part of the partnership Currys will launch the operating system on own brand JVC TVs and collaborate on retail media, a first-of its-kind alliance within the UK market.
• The Titan operating system includes cutting-edge advertising solutions, managed by Titan Advertising, to enable TV manufacturers to extend their business beyond hardware, opening the opportunity to generate continuous revenue streams for the 40% of the TV market that lacks its own operating system (GFK Data 2022).

Titan OS S.L. (Titan OS), a technology, entertainment, and advertising company, announced the launch of its operations and the introduction of an independent European operating system for smart TVs, while debuting its Titan advertising division.

Titan OS S.L. has formed a strategic alliance with TP Vision, having already enjoyed an exclusive partnership for the company’s Linux-based TVs, and is set to be offered on selected Philips and AOC TVs in Europe and Latin America. The new operating system will initially feature on two mid-range models, the PML9009 mini-led set and the PUS8909 premium LED model, both to be launched in the first half of 2024.

Founded by experienced industry executives from European and American leading entertainment, media, and investment sectors, including renowned industry experts from Disney, Roku, Rakuten TV, and KKR. Titan OS S.L. established Barcelona as its headquarters, while expanding its global presence with additional offices in Amsterdam
and Taipei.

CEO, Europe & LATAM, TP Vision Kostas Vouzas commented: “As part of our long-term strategy, having a choice of Smart TV platforms is imperative. Our work with Titan OS S.L. has given us the ability to be part of the definition of the Titan OS platform and will allow us to implement our own customisation and product integration. Ultimately, our customers will benefit by having easy access to both premium global services while also increasing and simplifying their access to more local content”.

“We are very excited to partner with TP Vision, the company responsible for Philips & AOC brands”, stated Jacinto Roca, CEO at Titan OS S.L.. “We are re-thinking TV together to deliver the best personalised connected TV experience, helping viewers to find their favourite content more easily. This will allow us, from day one, to reach millions of viewers across Europe and Latin America”.

The Titan advertising division will help brands to go beyond traditional TV and impact hard to reach streaming audiences, allowing them to combine impactful, brand safe, premium TV advertising with the targeting and measurement capabilities of digital.

“We’re delighted to partner with Titan OS to launch this new capability as part of our Currys Connected Media network. It’s an exciting, innovative opportunity to engage consumers”, Susie Moan, Chief Data Officer, Currys.

The operating system will provide customer access to an extensive list of premium applications and channels on Philips branded TVs, including Disney+, Netflix, Prime Video, Youtube, Pluto TV, DAZN, among many others.

Titan OS S.L. has an unwavering commitment to data security and privacy. By rigorously adhering to local and regional regulations and aligning with the latest IAB standards, it ensures the protection of our customers’ rights. The Titan platform is also fortified with advanced fraud prevention and accurate measurement services, to sets a new standard in secure and trustworthy television entertainment.